Good practice

Flu lanyards

Below are a selection of case studies which highlight a variety of good practice from trusts where flu campaigns have been a success. These are available for you to download and share as inspiration with your flu team for future seasons.  You can also look at our new seven areas of good practice infographic, which has been created to help flu fighters develop a highly effective vaccination programme. This helpful poster illustrates the seven key areas of good practice, which can help to improve uptake of the flu vaccine and have an impact on flu campaigns. 

Case studies - new series for 2014/15

We have seven new case studies to help you with planning and running your local flu fighter campaign. 

1. Flu fighter case study - Communication

The case studies highlighted here from University College London Hospitals and Kent Community Healthcare NHS Trust provide great examples on engaging with staff during flu campaigns.

2. Flu fighter case study - Mythbusting

These examples from South Warwickshire NHS Foundation Trust and Bradford District Care Trust show how the use of different channels can help bust myths and provide accurate information to staff.

3. Flu fighter case study - Accessibility

Ensuring that the vaccine is available to staff is key to any flu campaign. London Ambulance Service NHS Trust and Norfolk Community Healthcare Trust share their good practice.

4. Flu fighter case study - Reward

Offering your staff a small thank you for having their flu jab can make a big difference to your campaign. Case studies from South Tees Hospitals NHS Foundation Trust and County Durham and Darlington NHS Foundation Trust are great examples of the positive impact this can have.

5. Flu fighter case study - Peer vaccination

Here we focus on how appointing peer vaccinators, or flu champions, to lead the campaign can really increase vaccination uptake. South Western Ambulance Service NHS Foundation Trust, Aneurin Bevan University Health Board and South Tees Hospitals NHS Foundation Trust share their approach.

6. Flu fighter case study - All hands on deck

Having extra support within the trust can really help with the promotion and delivery of your flu campaign. We hear from Liverpool Community NHS Trust and Royal United Hospital Bath NHS Trust on what they did to boost involvement in their campaigns.

7. Flu fighter case study - Balanced flu team 

Involving a wide and varied selection of staff can bring different perspectives to the campaign and lighten the load. For examples on widening your flu team look to Liverpool Community Health NHS Trust and Birmingham Children's Hospital NHS Trust.


Archived case studies - from previous flu seasons

Effective campaigning over three years

West Suffolk Occupational Health Service has provided flu vaccinations to staff for over a decade and seen a significant rise in vaccinations. In 2000, vaccination of 10 per cent of the organisation was achieved, in 2005 the figure was 26 per cent, and in 2010 it was 44 per cent.

Effective planning and flexible vaccine delivery

South Staffordshire and Shropshire Healthcare NHS Foundation Trust saw the number of frontline staff receiving flu vaccinations rocket from 10 per cent to 52 percent in 2010/11 by using a combination of flexible ways to deliver the vaccine. 

Taking the vaccine to the staff

By using a series of innovative methods to engage with community based staff, NHS Rotherham significantly increased their vaccine uptake rates.  

All hands on deck

Hull and East Yorkshire Hospitals NHS Trust saw a sharp rise in the number of staff volunteering to have the seasonal flu jab thank to a coordinated effort from staff and effective leadership.    

Flexibility and accessibility

Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust has steadily increased uptake of the staff seasonal flu vaccination during the last five years by focusing on accessibility.    

Are you doing something different? Then let us know, email: 

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