15 / 10 / 2015 11.22am
Letting your staff and colleagues know about the flu fighter campaign is one of the most important parts in your role as flu lead. Whether you have four staff or 400 staff, you want them all to know how important it is to get vaccinated against flu as part of providing excellent care to the people receiving care and support.
Here are five things you need to consider when thinking about how to communicate the flu fighter messages to your staff:
What do you want to achieve?
Your objective may be to support and encourage as many staff as possible to get the vaccination. Communication is a vital tool in achieving this, so you will need to think about how you can let staff know about the importance of the flu jab and how they can get the vaccine.
What help or resources do you need?
If you are a small organisation, you will probably be able to manage the communications yourself as you may be able to speak individually to each member of staff or hold a staff meeting. For larger, multi-site organisations, you may want to put a team together to help you and use a wide variety of resources from our website.
How are you going to communicate?
You will need to tailor your communications to the needs of your organisation. There are several ways for you to communicate with staff:
- Does your workforce regularly check emails or would sending a letter be a better way of communicating?
- Do you have an intranet for staff? Could you create intranet pages with mythbusters or information about flu and the vaccination?
- Are your staff based in one or many sites? Would posters and payslip leaflets be a good way of making the campaign more visible?
- Does your organisation have a staff newsletter or bulletin that you could include information in?
- What is your organisation’s policy on the use of social media? Could you use Twitter, Pinterest or Facebook to communicate with them?
- Will your organisation have a flu fighter team? Is there sufficient resource to run a flu fighter inbox or phone line to deal with questions or requests throughout the flu season?
We have put together a bank of downloadable resources for you to use, including printable posters and pay slip leaflets, and digital resources such as screensavers and web/email banners. These are all free and will help to make your campaign more visible, increasing the chance of communicating the message to your staff.
You will need to think about how often your staff need to be reminded about the campaign. Will putting up posters at the start of the flu season and doing nothing else help you achieve your objectives or do you need to think more strategically? You could use events, such as Christmas, to reinforce the message throughout the year, for example sending an email about not letting flu affect staff’s Christmas breaks. It might help to write a communication plan so you can clearly see what needs to be sent out when.
How will you know if it’s working?
You will need to build evaluation into the plan and do this regularly to see that you’re on track with your objectives – and adjust if not. You may not get the results you were expecting with one type of communication so regularly checking in and reviewing what you’ve been doing can help you find the best method for your organisation. Read more about evaluation here.