15 / 10 / 2015 10.57am
Top tips for a successful campaign
Tell everybody about the campaign, put posters and flyers on notice boards, in staff rooms, in staff toilets, on payslips and on keyboards. Use web banners on the intranet and in email signatures. Use the case studies and flu facts in staff magazines and email updates. Whatever communication channels currently work well within your organisation, make sure that they are used to spread the news of the flu fighter residential care campaign.
Make the vaccine as accessible as possible. Vaccinate at various times in various places. Flexibility from those vaccinating, and options of where and how vaccination can be done will make the vaccine more accessible to staff.
Flu is highly contagious, dangerous, and largely preventable. A key message is that we can carry and pass on the virus without showing symptoms, so the best way to protect yourself, your family and the people receiving care and support that you work with is to get vaccinated - be a flu fighter, get your flu jab.
Try to make sure your board members are leading by example and keeping flu on the agenda so that these important messages filter out to everybody. Photograph some key people in your organisation (eg, CEO, directors, any well-known familiar faces) having their jab.
Who will vaccinate us – what can we do?
You may have more options in ways to be vaccinated than you first realise. Can staff be vaccinated when people receiving care and support are by visiting medical professionals? Do you have an in house occupational health team that can visit sites providing flu jabs on pre-booked days? Do you already employ suitably qualified medical professionals who could administer your flu jabs? It may not take as much time as you may think to train new vaccinators, as some people may only need a quick update, which can be done in groups. The National Minimum Training Standards for Immunisation provides guidance on training vaccinators. If you find anything unclear, please contact Public Health England in the first instance, or the flu fighter team.
We don't have enough resources to use incentives - what can we do?
A flu fighter residential care campaign doesn't need to cost a lot to be successful. You should consider whether incentives are necessary, and try to use existing resources available to encourage staff. If your workforce is educated about the benefits of the vaccination and your organisation is providing access to the vaccine, then the benefits of not passing on the virus, or suffering from it on an individual basis, could be incentive enough. With friendly encouragement, enthusiasm and plenty of strong communication messages, you can create a positive campaign.
It's hard to reach staff that work shifts - what do you suggest?
Staff don’t need to receive the jab at work for the campaign to be successful. You may be able to look at alternatives like offering vouchers for vaccination at a pharmacy or supermarket. Alternatively, staff could be encouraged to pay for their flu jab themselves and have it done at a location and time that suits and then claim the cost back via petty cash.
How much does my flu jab cost – who is entitled to it and why?
Every flu season there are groups who are entitled to receive the flu jab for free. The winter flu plan that is published every year details all those that are eligible. A copy of the winter flu plan can be found in the supporting evidence section.
There are still a lot of myths circulating - how can we stop this?
You can refer to our flu facts, adding these to your own communication channels - perhaps link to these flu facts from your intranet home page. Yu could turn them into a quiz or a true or false test to engage staff. Make sure your flu team (for example, occupational health, communications, HR) is sending out consistent messages so that everyone is clear about the facts. Check that your flu vaccinators are prepared to face misconceptions so they can confidently answer queries and talk through worries. If someone asks a question that you’re not sure about, get in touch with flu fighter HQ - or check out our #flumythbuster every Monday @NHSflufighter.