15 / 10 / 2015 10.54am
We've worked hard over the past few years to try and identify what makes a successful flu fighter campaign. From this research, we identified the flu fighter seven areas of good practice.
Good practice is universal but it can be tailored uniquely to your campaign to meet your requirements. Learn how to work successfully through reading what has worked for others and overcome some challenges that others have experienced when starting their flu vaccination programmes.
Here are a selection of case studies which highlight a variety of good practice from NHS trusts.
The case studies are available for you to download and share as inspiration for this and future seasons.
1. Flu fighter case study - Communication
The case studies highlighted here from University College London Hospitals and Kent Community Healthcare NHS Trust provide great examples on engaging with staff during flu campaigns.
2. Flu fighter case study - Mythbusting
These examples from South Warwickshire NHS Foundation Trust and Bradford District Care Trust show how the use of different channels can help bust myths and provide accurate information to staff.
3. Flu fighter case study - Accessibility
Ensuring that the vaccine is available to staff is key to any flu campaign. London Ambulance Service NHS Trust and Norfolk Community Healthcare Trust share their good practice.
4. Flu fighter case study - Reward
Offering your staff a small thank you for having their flu jab can make a big difference to your campaign. Case studies from South Tees Hospitals NHS Foundation Trust and County Durham and Darlington NHS Foundation Trust are great examples of the positive impact this can have.
5. Flu fighter case study - Peer vaccination
Here we focus on how appointing peer vaccinators, or flu champions, to lead the campaign can really increase vaccination uptake. South Western Ambulance Service NHS Foundation Trust, Aneurin Bevan University Health Board and South Tees Hospitals NHS Foundation Trust share their approach.
6. Flu fighter case study - All hands on deck
Having extra support within the trust can really help with the promotion and delivery of your flu campaign. We hear from Liverpool Community NHS Trust and Royal United Hospital Bath NHS Trust on what they did to boost involvement in their campaigns.
7. Flu fighter case study - Balanced flu team
Involving a wide and varied selection of staff can bring different perspectives to the campaign and lighten the load. For examples on widening your flu team look to Liverpool Community Health NHS Trust and Birmingham Children's Hospital NHS Trust.
Other case studies
Effective campaigning over three years
West Suffolk Occupational Health Service has provided flu vaccinations to staff for over a decade and seen a significant rise in vaccinations. In 2000, vaccination of 10 per cent of the organisation was achieved, in 2005 the figure was 26 per cent, and in 2010 it was 44 per cent.
Effective planning and flexible vaccine delivery
South Staffordshire and Shropshire Healthcare NHS Foundation Trust saw the number of frontline staff receiving flu vaccinations rocket from 10 per cent to 52 percent in 2010/11 by using a combination of flexible ways to deliver the vaccine.
Taking the vaccine to the staff
By using a series of innovative methods to engage with community based staff, NHS Rotherham significantly increased their vaccine uptake rates.
All hands on deck
Hull and East Yorkshire Hospitals NHS Trust saw a sharp rise in the number of staff volunteering to have the seasonal flu jab thank to a coordinated effort from staff and effective leadership.
Flexibility and accessibility
Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust has steadily increased uptake of the staff seasonal flu vaccination during the last five years by focusing on accessibility.