Hosted by Daniel Mortimer, chief executive of NHS Employers, the 2017 flu fighter awards were a huge success.
Held at Horizon Leeds on 27 March, the awards celebrated the inspirational work flu fighters have undertaken to raise awareness of the importance of the flu vaccination.
The 2017 flu fighter awards winners are:
Innovative flu fighter award – Birmingham Women’s and Children’s NHS Foundation Trust
This campaign truly demonstrates imagination in how they could use incentives to boost their staff uptake. They identified an opportunity to support UNICEF in their work providing tetanus vaccines to mothers and newborn babies across parts of the African continent, contributing to a reduction in global newborn mortality. Every flu jab given was matched with 10 jabs for UNICEF. The Get a Jab Give a Jab initive was a huge hit and 95.2 per cent of staff received their vaccination. This award was presented by Alison Quinn, Senior Health Protection Nurse, Public Health Agency.
flu fighter champion – Helen Houghton, Doncaster and Bassetlaw Teaching Hospitals
Helen’s drive, organisational skills and inspirational approach was key to Doncaster and Bassetlaw Teaching Hospital’s successful flu fighter campaign and the list of things she has done is second to none. From creating an army of vaccinators, to using the Ghostbusters strapline, Helen has been key in helping her trust be the first trust in the country to reach 75 per cent without even being a vaccinator. This award was presented by Jenni Middleton, Editor of the Nursing Times.
Best flu fighter team – George Eliot Hospital NHS Trust
George Eliot’s multidisciplinary team from across the hospital came together to vaccinate staff, while innovative communications, improved processes, management support and recruitment of peer vaccinators, made a real difference. A focused and adaptable campaign joined by the unique hashtag #jabteameliot ensured a winning campaign. This award was presented by Dr Nicola Steedman, Senior Medical Officer (Scotland).
Most improved flu fighter campaign – Poole Hospital NHS Foundation Trust
Poole Hospital took a lead by example approach and gained boardroom support for their flu fighter campaign. The flu fighter team took a new approach to staff engagement, focusing on initiatives that were innovative, positive and accessible and which saw uptake rise from 33 per cent in 2015/16 to a tremendous 80.6 per cent in 2016/17. This award was presented by Joanne Yarwood, National Immunisation Programme Manager, Public Health England.
#flufighter award for digital and social media – South Tees Hospitals NHS Foundation Trust
South Tees won this award for their clear social media and digital presence which included high quality videos, educational and motivational messaging that received over 20,000 views. The team also positively engaged staff in conversation through discussion on an intranet forum. This combination won them the award presented by Dr Pasi Penttinen, Head of Disease Programme Influenza and other Respiratory Viruses, European Centre for Disease Control.
flu fighter + award – Sheffield Seasonal Flu Operational Group
This flu team worked with stakeholders from Sheffield City Council, CCG, NHS trusts, Child Health Records Department, School Nursing Service, Health Visiting Service, Maternity Services, Primary Care staff, Local Medical Committee, Local Pharmaceutical Committee and Health Protection team. This coordinated and collaborative approach to delivering the vaccine ensured that there was increased uptake for the most vulnerable people in Sheffield. This award was presented by Nicola Meredith, Lead Nurse (Flu) Vaccine Preventable Disease Programme, Public Health Wales.
flu fighter carers’ award – London Reaching Carers’ Pharmacy Project Team
Reaching Carers’ pharmacy has worked with pharmacies in London to make the most of every contact they have had with carers. The team listened to carers and designed the highly effective influenza posters and images which were used with pharmacies and on social media. This approach saw an increase of 9000 carers receiving their flu vaccination! This award was presented by Ian Toto, Pharmacist Manager at Cray Hill Chemist.
flu fighter social care award – Four Seasons Health Care
Four Seasons Health Care took the initiative and created their own promotional material and creative tagline – Flu & You! This resulted in almost 60 per cent more staff having the jab than in previous years. Four Seasons sent all care homes a flu pack which provided a range of practical details relating to flu (including what causes flu, why vaccination is important and how to go about getting a vaccination). They also worked with Boots the Chemist to provide free care staff vaccination vouchers. These initiatives ensured an increase of 1600 people received their flu jabs. This award was presented by Barry Lee Potter, Director of Marketing and Communications, Skills for Care
Perhaps these winners can provide ideas for your future campaigns. Alternatively you can always use our guides for support.