Finalists for flu fighter innovative award


15 / 4 / 2014 1.50pm

For this category we have asked flu fighter teams to share with us any new or exciting strategies they have implemented this year to improve uptake. The below entries were selected due to their innovative ideas, positive impact and potential to be examples of good practice for other organisations in 2014/15.  We were particularly impressed by the clear commitment and passion for improving uptake shown by these flu teams, for which all entries should be congratulated.

Bridgewater Community Healthcare NHS Trust  

This trust designed a forties style communications campaign to promote flu vaccination for frontline healthcare workers. Following feedback from staff and research into other trust's internal communications campaigns, the flu fighter team at Bridgewater Community Healthcare NHS Trust developed their own 'War on Flu' concept. Staff from the trust volunteered to dress up in forties clothing donated from a local fancy dress retailer and were photographed at their Newton Community Hospital site.

Posters, payslip leaflets and stickers were produced and distributed to clinics health centres and offices across the trust. The campaign also heavily featured on the staff intranet and the Bridgewater staff e-newsletter.

The Bridgewater campaign caused quite a buzz and was featured in a range of local media, which further supported their message about flu vaccination.

Kent Community Health NHS Trust

This year, to improve accessibility and staff engagement with the flu vaccination programme, the flu fighter team at Kent Community Health NHS Trust decided to create and publicise a dedicated email address and phone line for flu vaccination enquiries and appointments. 

The email address and phone line were staffed by a member of the flu team every day to provide staff with a quick and easy way to access information about booking their jab. Calls and emails were taken by the same flu fighters who were booking the clinics and scheduling appointments with the nurses. This allowed them to provide staff with the most up-to-date information.

The combination of publicity and a simple booking system gave staff members control over when and where they would receive their jab, allowing them to fit their vaccinations around their workload and travel commitments. 


London Ambulance Service NHS Trust

The London Ambulance Service West area team decided to change the way they delivered their flu vaccinations to staff this year, by taking the flu jabs to staff while on duty. James Johnson, Staff Officer, led in the creation of a 'flu bus' in the West area which covered eight complexes; a third of the trust's operating area. The 'flu bus' was crewed by three paramedic vaccinators, who planned their journeys based on demand from colleagues, where the busiest A&E departments are and other  areas where there are high numbers of staff.

The 'flu bus'  was generally based outside busy hospitals, so staff could be vaccinated safely and privately whilst on duty. This reduced downtime of ambulances and increased availability of frontline crews, so staff could still receive their vaccine between jobs.

This strategy resulted in the West area team having their highest ever uptake for a flu vaccination campaign, which contributed to the trust having the highest ever uptake since the campaign began.


NHS England

The flu fighter team at NHS England started their campaign by assessing the barriers that prevented staff from accessing the flu vaccination. A key issue identified was that as a national organisation they have staff based across England, and therefore traditional methods such as vaccination clinics were not going to be the best way of vaccinating staff.

As a result, NHS England developed a simple and inclusive flu vaccination voucher scheme, redeemable in over 1800 suppliers across England. An online request process was established to enable staff to obtain a flu voucher, which was then sent to their chosen address. 

The flu vaccination campaign was viewed by NHS England as an opportunity to take a proactive approach to prevention and has also help to support the positive health and wellbeing culture for their organisation.


The Walton Centre NHS Foundation Trust  

The Walton Centre flu fighter team developed a 'Bring a Buddy' campaign, where anyone who referred a colleague to have their jab, or took someone who had not had their jab to a clinic (without force!) was automatically entered into a raffle for a Kindle Fire tablet.

This was one of many incentives offered to staff if they had their flu vaccination. The team at The Walton Centre NHS Foundation Trust also worked with Yakult to secure free probiotic drinks for staff who had their vaccination.

The aim of these strategies was to create discussion amongst staff, highlight those who had not yet had their vaccination, and encourage them to attend a clinic with a friend or colleague.

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