For this category we have asked flu fighter teams to share with us any new or
exciting strategies they have implemented this year to improve uptake. The below
entries were selected due to their innovative ideas, positive impact and
potential to be examples of good practice for other organisations in 2014/15.
We were particularly impressed by the clear commitment and passion for improving
uptake shown by these flu teams, for which all entries should be
Bridgewater Community Healthcare NHS Trust
This trust designed a forties style communications campaign to promote flu
vaccination for frontline healthcare workers. Following feedback from staff and
research into other trust's internal communications campaigns, the flu fighter
team at Bridgewater Community Healthcare NHS Trust developed their own 'War on
Flu' concept. Staff from the trust volunteered to dress up in forties clothing
donated from a local fancy dress retailer and were photographed at their Newton
Community Hospital site.
Posters, payslip leaflets and stickers were produced and distributed to
clinics health centres and offices across the trust. The campaign also heavily
featured on the staff intranet and the Bridgewater staff e-newsletter.
The Bridgewater campaign caused quite a buzz and was featured in a range of
local media, which further supported their message about flu vaccination.
Kent Community Health NHS Trust
This year, to improve accessibility and staff engagement with the flu
vaccination programme, the flu fighter team at Kent Community Health NHS Trust
decided to create and publicise a dedicated email address and phone line for flu
vaccination enquiries and appointments.
The email address and phone line were staffed by a member of the flu team
every day to provide staff with a quick and easy way to access information about
booking their jab. Calls and emails were taken by the same flu fighters who were
booking the clinics and scheduling appointments with the nurses. This allowed
them to provide staff with the most up-to-date information.
The combination of publicity and a simple booking system gave staff members
control over when and where they would receive their jab, allowing them to fit
their vaccinations around their workload and travel commitments.
London Ambulance Service NHS Trust
The London Ambulance Service West area team decided to change the way they
delivered their flu vaccinations to staff this year, by taking the flu jabs to
staff while on duty. James Johnson, Staff Officer, led in the creation of a 'flu
bus' in the West area which covered eight complexes; a third of the trust's
operating area. The 'flu bus' was crewed by three paramedic vaccinators, who
planned their journeys based on demand from colleagues, where the busiest
A&E departments are and other areas where there are high numbers of staff.
The 'flu bus' was generally based outside busy hospitals, so staff could be
vaccinated safely and privately whilst on duty. This reduced downtime of
ambulances and increased availability of frontline crews, so staff could still
receive their vaccine between jobs.
This strategy resulted in the West area team having their highest ever uptake
for a flu vaccination campaign, which contributed to the trust having the
highest ever uptake since the campaign began.
The flu fighter team at NHS England started their campaign by assessing the
barriers that prevented staff from accessing the flu vaccination. A key issue
identified was that as a national organisation they have staff based across
England, and therefore traditional methods such as vaccination clinics were not
going to be the best way of vaccinating staff.
As a result, NHS England developed a simple and inclusive flu vaccination
voucher scheme, redeemable in over 1800 suppliers across England. An online
request process was established to enable staff to obtain a flu voucher, which
was then sent to their chosen address.
The flu vaccination campaign was viewed by NHS England as an opportunity to
take a proactive approach to prevention and has also help to support the
positive health and wellbeing culture for their organisation.
The Walton Centre NHS Foundation Trust
The Walton Centre flu fighter team developed a 'Bring a Buddy' campaign,
where anyone who referred a colleague to have their jab, or took someone who had
not had their jab to a clinic (without force!) was automatically entered into a
raffle for a Kindle Fire tablet.
This was one of many incentives offered to staff if they had their flu
vaccination. The team at The Walton Centre NHS Foundation Trust also worked with
Yakult to secure free probiotic drinks for staff who had their vaccination.