Why should health visitors choose to work for you?

Medical staff helping baby

12 / 8 / 2014 4.40pm

This page encourages you to think about what you can offer to attract high quality health visitors to your organisation.

With a large number of health visitor training places available and an increasingly competitive recruitment marketplace, trusts will need to identify reasons why candidates would want to join them and market themselves accordingly.

Examining your organisation’s tangible and intangible benefits and selecting those most likely to be attractive to potential staff can help you to build an effective recruitment advert. Taking a ‘total reward’ approach will encourage you to consider not just the immediate financial package, but the long-term financial reward and intangible benefits for your staff.

Many benefits will be similar to those offered by other NHS organisations – and these are some of the best in the UK - but there will be things that you can offer which make your trust stand out from others in your area. Improving your offer (and staff's understanding of your offer to them) should boost morale, which, in turn, will help to improve services to your community. 

Some of the things you offer may fall under the following categories:

  • tangible rewards 
  • quality of work 
  • work-life balance 
  • future growth opportunity 
  • an enabling environment 
  • an inspirational and values-based approach
Visit our dedicated web section Total Reward in the NHS to find out more about how you can implement such a strategy for the benefit of existing and in coming staff. 

Your health visiting service can develop and improve its own offer to staff. Think about things like:

  • a high quality induction and/or preceptorship programmes 
  • innovative models of delivering the service/healthy child programme 
  • learning from being an early implementer site 
  • development opportunities with CPT/mentor support 
  • positive quality ratings from CQC/Ofsted 
  • quality of administrative support to health visiting staff
Marketing the location of your organisation can also be used as part of an attraction strategy. Examples could include the vibrancy and cultural attractions of a city location or countryside attractions in a rural location. References to existing websites that market the region could be linked to in the ‘Further Links’ section of NHS Jobs.

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