Corporate Social Responsibility

Village road

24 / 9 / 2015 11.01am

In brief

  • Employers can fulfil their corporate social responsibility aims through employing young people from their local community
  • Having a workforce made up of all sections of the community will ensure that care is inclusive and patient centred
  • Organisations that work closely with their community have higher levels of employee loyalty and engagement

The evidence

"Corporate Social Responsibility (CSR) practice is at the heart of sustainable, high performance, business operations." (CIPD Learning to Work survey, 2012).

In the CIPD Learning to Work survey (2012), a quarter of employers said that they had recruited young people because they feel they have a duty to help young people in the community. Almost three quarters of employers believe they have a role to play in tackling youth unemployment.

Employing young people is one way in which you can meet your responsibilities as an organisation committed to improving public health. The Princes Trust Youth Index 2014 shows a direct link between long term unemployment and poor mental health.  

Employing young people from your local community can also enhance your reputation as an employer with strong links to the community, and boost your public profile. The Work Foundation’s Achieving higher report shows that there is a strong positive link between companies that are seen to take CSR seriously and those seen as a good employer to work for.

In addition, building strong links with your community may have a positive effect on your existing workforce, and could help you improve staff retention and loyalty. A Sirota Survey Intelligence survey showed that 86 per cent of employees who are satisfied with their organisation's CSR commitment have high levels of engagement. When employees are negative about their employer's CSR activities, only 37 per cent are highly engaged. It shows that businesses that recognise the importance of social responsibility often have employees who tend to be more satisfied with their jobs, adopt similar values, and become more committed to achieving success.

The University of Nottingham’s Corporate Social Responsibility Influence on Employees report states that ‘employee‘s perceptions of corporate image can positively influence job satisfaction, and negatively influence turnover and turnover intention’. Young people recruited from the local community may be more likely to remain with your organisation as their skills develop.

The Inspiring the Future programme connects schools and colleges with volunteers from the world of work who speak to young people about their job and career. This is a way in which you can encourage your employees to get involved with your CSR activities and develop their skills.


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