Social media for chief executives: the essential guide

SAVE ITEM

05 / 06 / 2013

An essential guide for chief executives in the NHS, exploring leadership in the digital age.

This briefing explores how using social media platforms can help NHS chief executives develop a collaborative leadership style that helps get results in the complex system of health and social care. It answers four questions:

  • What is social media and who is using it in healthcare?
  • Where does social media align itself with the wider policy context?
  • Why should every NHS chief executive be social media literate?
  • What guidance and examples exist of NHS chief executives already using social media well?

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