05 / 06 / 2013
An essential guide for chief executives in the NHS, exploring leadership in the digital age.
This briefing explores how using social media platforms can help NHS chief executives develop a collaborative leadership style that helps get results in the complex system of health and social care. It answers four questions:
- What is social media and who is using it in healthcare?
- Where does social media align itself with the wider policy context?
- Why should every NHS chief executive be social media literate?
- What guidance and examples exist of NHS chief executives already using social media well?