22 / 07 / 2013
Traditionally, recruitment has attracted applicants through adverts in local newspapers, trade journals and by word of mouth. In the past ten years, there has been a growth in online recruitment through websites such as Guardian Jobs, Monster.com and NHS Jobs.
However, the increasing use of social media raises the question of whether platforms like LinkedIn and Facebook can help attract a higher percentage of quality applicants than a ‘passive’ online advert.
This briefing is for NHS human resources (HR) directors and managers. It is also relevant for chief executives and directors. It looks at:
• how NHS organisations can use social media platforms
to increase the number of relevant job applications
• how a permissive approach to staff using social media
can improve an organisation’s recruitment success.