flu fighter #ImmuniseYourSelfie case study - an innovative digital campaign


18 / 09 / 2015

Flu fighter 2015 award winners, Liverpool Community Health NHS Trust (LCH), created a successful digital awareness campaign to increase flu vaccination uptake.

By using the hashtag #ImmuniseYourSelfie to encourage staff involvement, the campaign received national recognition and was also adopted by staff from outside of their trust.

The campaign gained over 500 Twitter re-tweets and 300 Facebook posts, which led to a 67 per cent uptake in their 2014/15 flu season.

Read the full case study to find out how they implemented the campaign. 

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