18 / 09 / 2015
Flu fighter 2015 award winners, Liverpool Community Health NHS Trust (LCH), created a successful digital awareness campaign to increase flu vaccination uptake.
By using the hashtag #ImmuniseYourSelfie to encourage staff involvement, the campaign received national recognition and was also adopted by staff from outside of their trust.
The campaign gained over 500 Twitter re-tweets and 300 Facebook posts, which led to a 67 per cent uptake in their 2014/15 flu season.
Read the full case study to find out how they implemented the campaign.