East Midlands Ambulance Service reveal how they reached 61 per cent flu uptake in staff

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07 / 09 / 2017

East Midlands is the third top performing ambulance trust in the UK in terms of vaccinating its staff against flu. Despite receiving over 2,500 calls a day, and having 3,200 staff based over a large geographical area, in the 2016/17 flu season, the trust vaccinated 61.1 per cent of its staff.

Jo Bradshaw, organisational development manager at East Midlands Ambulance Service, has led their flu campaign for three consecutive years. Jo has used several approaches to encourage staff to get their flu jab, including setting up flu clinics in the trust’s A&E, providing rewards for vaccinators to distribute, and asking staff to volunteer vaccinators.

In the below webinar, Jo shares her experience of flu campaigning, using evaluation to improve her approach and better understand some of the reasons why staff choose not to have their vaccine.


Flu leads can always contact the NHS Employers flu fighter team at flufighter@nhsemployers.org

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