Trusts and healthcare workers across the country were awarded for their campaigns for flu fighter, an NHS Employers-led initiative which aims to cut the spread of influenza in hospitals.
The winners included NHS trusts, individuals, clinical commissioning groups and borough councils - all of whom had encouraged staff to get their flu jab to protect themselves and those around them.
The annual flu fighter awards took place in the evening of Tuesday 24 April at the Midland hotel in Manchester.
To deliver the national seasonal flu campaign for NHS staff, NHS Employers works in partnership with Public Health England, supported by the Department of Health.
The latest flu vaccination uptake figures from Public Health England show that 704,242 frontline healthcare workers have been vaccinated, 85,000 more than in the 2016/17 flu season.
The winners were:
- Joanne Reynard, Leeds Community Healthcare NHS Trust - flu fighter champion
- Cambridge University Hospitals NHS Trust - Best flu fighter team
- Derbyshire Healthcare NHS Foundation Trust - Most innovative flu fighter campaign
- Frimley Health NHS Foundation Trust - Most improved flu fighter campaign
- NHS Salford Clinical Commissioning Group - flu fighter +
- Stockport Metropolitan Borough Council - flu fighter care
- Bradford District Care NHS Foundation Trust - #flufighter award for digital and social media
Officials from bodies including NHS Improvement and NHS England presented the awards to the winners.
Danny Mortimer, chief executive of NHS Employers and host of the flu fighter awards, said: “These awards are a fantastic celebration of the hard work and dedication that flu teams across the country have put into their flu fighter campaigns this year. These staff have helped to protect our must vulnerable patients from the devastating effects of flu.”
Jenni Middleton, editor of the Nursing Times, judge and keynote speaker, said:
“I am delighted to be supporting the flu fighter awards, the culmination of the flu fighter campaign. Every year the ideas get more innovative – and yes, a bit funnier too. And choosing the winners gets a bit more difficult as a result. But it is a joy to do it because I know the difference having the jab makes to people being cared for in our NHS.
“Well done to all of those trying to do something special to push up their vaccination rates. I am pleased to see that this year you’ve achieved a record rate of staff receiving the vaccine as a result of their hard work.”
Further details about the winners:
Most innovative flu fighter campaign – Derbyshire Healthcare NHS Foundation Trust
Derbyshire Healthcare NHS Foundation Trust capitalised on the popularity of the Games of Thrones franchise, using it to great effect in their ‘Winter is coming/putting patients first’ communications campaign.
Most improved flu fighter campaign – Frimley Health NHS Foundation Trust
Frimley Health NHS Foundation Trust saw their uptake of the vaccine improve from 38 per cent to 72.1 per cent. This 33.4 per cent increase was thanks to a huge publicity campaign and increased social media activity.
flu fighter+ – NHS Salford Clinical Commissioning Group
NHS Salford Clinical Commissioning Group worked collaboratively with City Council & City West Housing to deliver a campaign to increase the uptake of the flu jab among those aged 65 and over. They had a vast social media presence, coverage in local media, a film that went viral and a comprehensive face-to-face engagement strategy which resulted in 74.8 per cent of over 65s (27,804 people) receiving their jab in 2017/18.
flu fighter care – Stockport Metropolitan Borough Council
Stockport Metropolitan Borough Council worked in partnership with the adult Social Care sector to ensure that all care homes had a plan of action to vaccinate their staff and their residents for the flu. Coupled with a local standard operations manual for the management of flu outbreak in care homes, the initiative insured that 55 per cent of care homes had an uptake rate of at least 50 per cent.
#flufighter award for digital and social media – Bradford District Care NHS Foundation Trust
Bradford District Care made staff the stars of their communications, creating a series of new screensavers each week featuring images of staff members who had received their jab with their mascot, Hugh the blue flu bug. These were also shared across social media platforms. The initiative helped the trust reach their highest uptake of 83 per cent.
flu fighter champion – Joanne Reynard, Leeds Community Healthcare Trust
Joanne had led on a massive social media campaign, giving the campaign its own brand through the creation of ‘Frankie and Flo’ flu bug mascots and led a switch to the computer-based system of recording vaccines. Joanne’s determination was key in helping the trust reach a 76.8 per cent vaccination rate.
Best flu fighter team – Cambridge University Hospitals NHS Foundation Trust
Cambridge University Hospitals had a trust-wide flu team and a campaign which ensured that they reached their highest ever uptake and vaccinated nearly 80 per cent of staff within the first six weeks of the campaign.
Notes to editors:
- NHS Employers is part of the NHS Confederation charity and supports employers to put patients first. It provides a voice for employers on national policy decisions, produces up-to-date guidance for leaders and managers and leads on national pay negotiations.
- The NHS Confederation represents 85 per cent of NHS providers and commissioners. The organisation has nearly 500 members across health and social care, including hospitals, community and mental health providers, ambulance trusts and independent sector organisations providing NHS care. It is the only membership body to bring together and speak on behalf of the whole NHS.
- Follow Danny Mortimer on Twitter @NHSE_Danny. Or follow NHS Employers @nhsemployers or the NHS Confederation press office @NHSConfed_Press.
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