08 / 10 / 2013 2.06pm
Carol Read, Innovation Lead for Salisbury NHS Foundation Trust said: "The cream has featured in a range of media such as the BBC One Show, Radio 4, Sunday Times and Sunday Mail. The reaction has been positive, with lots of people saying that more hospitals should do this."
The staff who became involved have demonstrated a positive attitude and have contributed lots of fantastic ideas. This level of staff engagement has created a buzz throughout the organisation and beyond!
Staff at all levels have been involved in developing the cream. Initially staff focus groups were set up to decide the name and branding and staff volunteers were sought to test new products. The demand to be involved was so great the places were well oversubscribed, even though staff were doing this in their own time!
To promote the product a Facebook page, Twitter account and 'My Trusty' website were set up and staff as well as customers, have been actively engaging with these channels, having conversations and emailing their thoughts.
The product is sold though the hospital, Website, other Hospitals, GP practices, pharmacies, Amazon and local shops, with all profits going back into patient care. Feedback has been tremendous with nearly all comments very positive about the properties of the cream.
The 'My Trusty Little Sunflower Cream' (aka My Trusty) project has seen the development of a moisturising cream based on an original sunflower cream formula for patients recovering from burns and plastic surgery. The decision was taken after repeated demand from staff, governors and patients to make this excellent product more readily available. This is the first commercial venture of its type in the NHS and the NHS logo features on the tube.