Nurse recruitment drive using social media reaches record applications


04 / 10 / 2013 9.50am

Walsall Healthcare NHS Trust’s search for 100 band 5 nurses to join the organisation has got off to a record start, securing 94 applications in the first two weeks of the campaign.

Eight nurses have shared their experiences of working for the award winning hospital in short films appearing on Facebook, Twitter and YouTube, making the Trust the first in country to use social media for a recruitment drive.

The campaign has seen ten times more people engaging with the Trust on Facebook and Twitter, with 1,600 people viewing the nurses’ short films on YouTube.

Applicants have been invited to attend one of four events at the hospital, where they can undergo the entire recruitment process in one visit, rather than the four separate stages usually required. Applicants will also be told if they have been successful on the day.

Leading the recruitment campaign, Kathryn Halford, Associate Director of Nursing for Walsall Healthcare NHS Trust, said: “We are really proud to be the first Trust in the country to run a campaign like this, but more importantly we are delighted that so many nurses are interested in joining our hospital.” October to Saturday 26ndThe recruitment events will take place at the hospital from Wednesday 2Anyone interested in attending can visit to register and apply for a role

For more information about using social media as part of your recruitment drive, read the NHS Employers Briefing Document (July 2013).

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