Top tips from high performing trusts


17 / 12 / 2013 2.44pm

Following the release of uptake figures from Public Health England in November, the flu fighter team have been speaking to the high performing trusts to gather their top tips for a successful staff flu vaccination campaign. Below is a short summary of some quick wins to help improve uptake in your trust. For more information on any of the below, please contact the flu fighter team on 0844 334 52 52 or at


10 top tips


1. Senior vaccinator

Ask a senior medical clinician to be a flu vaccinator.

2. Facilitators

Have non-immunising facilitators at drop-in sessions to encourage people to get their jab and enable quick and efficient vaccination.

3. Mythbusting

Address one myth per week in staff communications and back it up with clinical evidence.

4. Incentives

Negotiate free drinks from your canteens for those vaccinated, or offer any small incentive.  Don't underestimate the power of a treat!

5. Director Support

Get your medical director, director of nursing, director of comms and HR director involved in any way you can, whether it's vaccinating, being vaccinated for a photo opportunity or being a flu champion.

6. Competition

Create a sense of competition between vaccinators, directorates, staff groups and divisions by regularly publishing your figures and sharing them at board and staff meetings.  If your trust has resource available, offer a prize for the area/group with the most vaccinations given.

7. Meeting attendance

Attend training sessions, grand rounds and other meetings with large groups of people to offer the vaccination.

8. Mobile vaccinators

Have roving vaccinators touring the wards or sites at different times of the day offering the flu jab.

9. Well equipped peer vaccinators

Ensure that your peer vaccinators and flu champions are well equipped with clinical evidence and information, enabling them to have honest and factual conversations with staff refusing the vaccine.

10. 'Real' statistics

Calculate how many staff equate to a one percent increase in uptake and share this with your vaccinators. Making the statistics 'real' will help motivate your flu team and provide them with a sense of ownership. They will be able to calculate their individual contribution to your trust's final uptake percentage.

And one for good luck:

11. Personal experience

Use a staff member's personal experience of flu in your campaign to remind people that flu can affect anyone.


Flu fighter awards

Share your success with us! Nominations are swarming in for the flu fighter awards 2014, so get your entry in before 16 January 2014. 

If you would like to share some of your top tips with us, please contact us by telephone on 0844 334 52 52 or by email to  

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