02 / 9 / 2014 3.58pm
Government has recently launched a national campaign, 'Get In. Go Far' to promote apprenticeships to young people and their parents.
The campaign will demonstrate that apprenticeships can now be an equal choice to university at 18 by showcasing the variety and quality of apprenticeships on offer.
The campaign features real apprentices in a variety of sectors providing their own thoughts and updates on their experiences. It will appear on TV, out of home advertising (billboards and large posters) and digital advertising, supported by widespread PR and social media activity.
As part of the campaign, a handy new toolkit has been produced which provides information, advice and guidance to young people and for employers already offering apprenticeships. The toolkit also provides information on the campaign and ideas on how you can get involved - click here to find out more.