27 / 3 / 2015 Midday
We are delighted to announce the winners of the flu fighter awards 2015, which were held at the Hilton Hotel in Leeds on Wednesday 25 March and compered by our chief executive, Daniel Mortimer. Congratulations to the winners and thank you to everyone that submitted entries and took part in the flu fighter awards 2015.
The awards generated a lot of buzz and excitement within the flu community,
with more than 68,000 Twitter accounts receiving news of the flu fighter
awards, creating 114,000 impressions!
- Flu fighter champion – Stuart Young, Sandwell and West Birmingham Hospitals NHS Trust
Stuart became a prolific tweeter during Sandwell's campaign, even tweeting Jeremy Hunt to confirm the Secretary of State had had his jab! Stuart was presented with his award by the editor of Nursing Times, Jenni Middleton.
- #flufighter award for digital and social media – East Midlands Ambulance Service NHS Trust
The communications team decided that a new approach was needed to tackle and bust myths, so they created a song and an inspired campaign called #FluFighterFace which included images of staff having their jabs. The team were presented their award by Vanessa Garrity from @WeNurses.
- Most innovative flu fighter campaign – Liverpool Community Health NHS Trust
The #ImmuniseYourSelfie digital campaign really got people talking about the flu vaccination. Staff from across the trust posed for ‘selfies’ and highlighted their reasons for getting the jab. The team were presented with their award by Daniel Mortimer, NHS Employers.
- Most improved flu fighter campaign – Devon County Council
It’s testament to the team’s approach that the vaccination rate increased from just 10 members of staff in 2013/14 to 122 this year. The strategy included fortnightly features and case studies in the staff e-newsletter to highlighted awareness. The team was presented with their award by Helen Stevens from the NHS Leadership Academy.
- Best flu fighter team – South Tees Hospitals NHS Foundation Trust
Each team member contributed to the flu fighter campaign – from IT devising the intranet and timetables, patient safety supporting governance, communications arranging briefings, staff blogs, updating Twitter and Facebook, to pharmacy supporting the vaccination ordering, supply and distribution. The team received their award from Tony Pearson from UNISON.
- Flu fighters carers award – Newlands Community Pharmacy
The pharmacy is a key member of the carer-friendly pharmacy scheme that aims to raise awareness of the support available to carers in Hull. The team provide the flu jab to patients entitled to vaccinations on the NHS, which has led to an uptake of more than 150 per cent on the previous year. The team received their award from Jo Yarwood from Public Health England.