Flu fighter case study - running an innovative campaign

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Most innovative campaign

18 / 9 / 2015 3.47pm

Read the case study featuring the flu team at Liverpool Community Health NHS Trust (LCH), and how they implemented a digital awareness campaign to promote the flu immunisation programme to staff. 

The trust was selected as a winner at our annual flu fighter awards in March 2015, for its innovative use of social media and the promotion of the hashtag #ImmuniseYourSelfie. 

Flu fighters who are planning their winter campaign can gain inspiration on how to reach their workforce and sustain momentum throughout the flu season.

Read Liverpool Community Health Trust's case study


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