Lights, camera, action for staff at Derby Teaching Hospitals

Lady being filmed

21 / 12 / 2015 12.51pm

Derby Teaching Hospitals NHS Foundation Trust had a very unique opportunity earlier this year, when the hospital and staff starred in a four part television series. 

It highlighted some of the fantastic roles for professionals looking to work in a trust dedicated to providing high-quality and compassionate care.

Using a range of communication strategies, Derby sought to boost their reputation as an award-winning trust and maximise their engagement with both current and prospective employees. An enticing social media campaign, combined with a dedicated 'superhospital' recruitment website were developed to showcase vacancies, with a focus on those proving difficult to fill. 

Download our case study from our case studies and resources section to find out how Derby set out to make the most of their time in front of the camera. 

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