2017 flu fighter conference highlights

Flu bug

The flu fighter conference was packed full of short and snappy presentations from a host of great speakers that inspired a room full of delegates. If you were unable to attend the conference you can read our latest blogs and case studies that were written by our guest speakers and is based on their presentations.

Conference highlights

  • Joanne Reynard got the day off to a lively start when she shared the stage with the trust's flu mascots, who brought fun, focus and a face for the Leeds Community NHS Trust's flu fighter campaign. For more details on this read Joanne's blog, where she talks about the benefits of having a fun flu fighter campaign.
  • James Paget's Joan Pons Lapalana reminded us that we can not do the same thing over and over again and expect a different result. Joan also talked about how his refreshed campaign, which focused on fun and using social media, led to much improved uptake.  
  • Birmingham Women's and Children's hospital were the top performing trust in England this year. Chris Chiswell shared their excellent "Get a jab, give a jab" initiative, he also explained how it's not a silver bullet to a successful flu fighter campaign.
  • Nicola Meredith from Public Health Wales shared what she had learnt from her time spent in New Zealand when researching their approach to flu vaccination.
  • Julie Clough from Nottingham University Hospitals, talked about how her team developed an app to record flu vaccination figures and the benefits it brought.
  • This year, Poole Hospital won the flu fighter award for most improved campaign, as they had increased their flu vaccine uptake from 33.1 per cent to 80.8 per cent.  Jon Fisher, senior communications manager, explained how they managed this tremendous performance.
  • Susan King shared how Hertfordshire Community NHS Trust overcame logistical barriers to achieve consistently record high uptake figures.
  • Joanne Scoltock's presentation focused on how Mersey Care NHS Foundation Trust achieved great uptake in a mental health trust by using a hard hitting campaign.
  • The networking session held discussions on the benefits of using a fun or hard hitting campaign. 
  • The NHS Employers AV expert, Adam Perry, gave some great tips for creating and editing professional videos using just a smartphone.
  • Rob Webster, chief executive of the South West Yorkshire Partnership NHS Foundation Trust, explained how leadership at boardroom level helped to create a culture that saw his trust become one of the most improved in England.
  • Ruth Warden, assistant director at NHS Employers, gave an interesting presentation on culture and how to create the one you want for your flu campaign.
  • Paul Deemer, head of diversity and inclusion at NHS Employers, gave a thought provoking presentation on how looking at data differently could help us cater for a diverse workforce.
  • Christian Benoga, senior programme officer at flu fighter HQ, gave a very interesting presentation on choice architecture and how the way things are framed can impact on decision making.
  • David Green from Public Health England gave a presentation on the minimum stands for peer vaccination. Following his session we have updated the peer vaccination section on our website to include David's recommended resources.
  • Mary Sinnathamby from Public Health England clarified the frontline healthcare worker definition.
We are always keen to hear your thoughts, so if you attended the flu fighter conference and would like to share your comments please email flufighter@nhsemployers.org.

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