Social media and the NHS

Landing page social media nhs image

NHS Employers is taking a leading role to promote and encourage the use of social media in the NHS. We have produced a suite of publications covering topics such as increasing staff engagement with social media, HR and social media as well as an essential guide for chief executives.

Social media has quickly embedded itself within our daily lives. It offers great opportunities for organisations and individuals to listen and have conversations with the people they wish to influence.  

Social media toolkit

Our social media toolkit has now been updated. Download the toolkit, worksheets and template processes to help you formulate your social media strategy.

Social media facts and figures

  • Facebook first took to the world wide web on February 2004 by Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, Andrew McCollum and Chris Hughes
  • Today, Facebook has over 1.71 billion active users, 4.5 billion likes generated daily and 1.57 billion mobile active users
  • In 2011, YouTube had received more than 1 trillion views – around 140 views for every person on Earth.
  • There are 313 million active Twitter accounts worldwide - over 12.4 million of these are in the UK that's 19% proportion of the UK’s 65 million population

  • Instagram has 500 million daily active users with 14 million being in the UK

  • Instagram has a much younger audience, 39% of its UK users are aged 16-24

NHS social media

A social media toolkit for the NHS

Download our free toolkit, complete the worksheets and fill in our sample policies and processes to quickly develop an effective social media strategy in under two hours that matches your organisation's goals and objectives.

Hr and social media webpage icon

HR and social media in the NHS

This essential guide for HR directors and mangers within the NHS aims to help with integrating social media across your organisation.

Publications-holding -image

Social media publications

NHS Employers has produced a suite of social media publications on topics such as, using social media in recruitment processes, to engage staff and patients and in campaign planning.

Top tips webpage image

Social Media top tips

This page of top tips tells you how to make make the best use of your social media accounts to achieve the results you are looking for.


Social media guidelines and tools

Here are some links to various regulators and professional bodies' social media guidelines and a collection of external infographics and other tools you may find useful.

Related News

Trusts inspired to use social media to recruit

Following an NHS Employers event, trusts across the country are looking at how they can use social media to help with their recruitment process

View article

Book your place on our AV course

Bookings are now open for our AV social media course.

View article

Latest Tweets

Why Register?

Great reasons to register with NHS Employers

  • A personalised website
    Manage your profile and select topics of interest to you
  • Access your dashboard
    Bookmark useful content to help you quickly find what you're looking for
  • Get involved
    Contribute to our Talking Points discussions, comment on and rate our webpages
  • Keep up to date
    Receive the latest newsletters and media summaries

Sounds great, what next?

Register Now

Not now, I will register later

Log In