Social media and the NHS


28 / 8 / 2013 12.48pm

NHS Employers is taking a leading role to promote and encourage the use of social media in the NHS. We have produced a suite of publications covering topics such as increasing staff engagement with social media, HR and social media as well as an essential guide for chief executives.

Social media has quickly embedded itself within our daily lives. It offers great opportunities for organisations and individuals to listen and have conversations with the people they wish to influence.  

Some social media facts and figures

  • At the beginning of 2004, Facebook, Twitter, Flickr and YouTube didn't exist.
  • By May 2011, Facebook had over 1 billion active users, roughly 1/6th of the planets population.
  • In 2011, YouTube had received more than 1 trillion views – around 140 views for every person on Earth.
  • There are 140 million active Twitter accounts worldwide - over 10 million of these are in the UK.

  • More than one third of the UK population visit Facebook daily.

  • Out of the daily Facebook users, a staggering 20 million people (83%) use a smartphone or tablet to access it.

  • Social media moves fast.

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