08 / 4 / 2014 Midday
By effectively promoting healthcare science as a career, employers are able to attract and develop staff, helping to secure the future workforce supply.
Here we bring together information on the role employers can play in career promotion, how the Health Careers service can support you and who you can target when thinking about career promotion.
We know a career in healthcare science can be an exciting and rewarding one, but not everybody does. By engaging with your local community to raise the profile of healthcare science and by working closely with schools and colleges, you can encourage people to consider science careers whilst strengthening your organisation's corporate social responsibility.
Capturing talent within your existing support workforce is also key. By providing clear routes for staff, progression can assist recruitment and retention, improve staff morale and help address workforce supply challenges.
The employer role in promoting healthcare science careers
Whilst much of the marketing and promotion of healthcare science careers is carried out by Health Careers, employers themselves can take a proactive approach in becoming champions for the profession. NHS Employers has produced three toolkits to support you with recruiting more young people into your organisations. Information and resources in these toolkits would be beneficial to healthcare science professionals who are recruiting managers, and proactive in promoting vacancies within the healthcare science field to secure the workforce of the future. These toolkits include free editable posters, social media graphics and information and guidance on how to make recruitment more accessible.
Employers are ideally placed to recognise local workforce challenges and work with their community and current staff to counteract these by maximising retention, increasing staff morale and engaging with existing staff. There are three main reasons for promoting the range of healthcare science careers available:
- securing your future workforce supply
- widening participation - developing your support workforce
- attracting the best quality staff into your organisation.
In order to successfully promote healthcare science, understanding modernising scientific careers, the 52 healthcare science specialisms and the range of careers is key. Our careers resources page contains useful links and tools to use when promoting science careers.
Health Careers (previously knows as NHS Careers) is the careers information service for the NHS in England and has produced some useful resources to support marketing and recruitment to the Modernising Scientific Careers Practitioner Training Programme. The PTP video 'science in healthcare makes a difference to people's lives' features three students who are undertaking the BSc Honors degree.
A leaflet has also been produced by Health Careers to encourage students to apply for a healthcare science degree. Scientists in health: making a difference to people's lives features various case studies which highlight some of the different careers available in healthcare science, information about work-based experience and training in the NHS and the 16 different courses currently available.
Health Careers also has a short feature on PTP courses on their website.
There are two types of individuals to consider when promoting healthcare science careers:
- Those in the community considering a career in healthcare science for example; school leavers, students or individuals new to work or wishing to change their career.
- Current staff within your organisation wishing to move into healthcare science or those currently wishing to further their healthcare science career.