Your campaign

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We've pulled together all our guides and information together in this section to help you take your flu campaign forward. We hope you'll find these resources useful in leading a successful campaign.


  • Our guide to planning your flu fighter campaign provides you with all the information you need to build your campaign strategy, populate a campaign action plan and pick up some key strategies for running a successful campaign.
  • The seven elements infographic is part of our good practice formula and are key to running a successful flu fighter campaign. 


Our flu fighter guide to reviewing your campaign provides examples of simple evaluation exercises you can complete in order to collate information and review it, extracting insights into what worked and what didn't.   

Communications and social media

Our communications toolkit contains techniques to help you communicate better with your workforce. The toolkit covers the importance of communication platforms and social media, and provides valuable techniques to promote behaviour change and contains key messages for you to use in your flu campaigns. For a more in-depth look at social media we also have a two page social media toolkit which includes a selection of example tweets.

Our Twitter and Facebook presence can help you encourage staff to join in the fight against flu on social networks. We encourage staff and communications teams to use twitter to follow @NHSflufighter and join in the #flufighter conversation.

flu fighter care

For those of you who work in social care, we have a care specific guide which looks at all the stages of running a flu campaign in a social care setting. Head over to our flu fighter care pages to see what else we have to support you with your campaigns.  

Facebook closed group

Flu leads around the country have very similar challenges that's why we've created a closed Facebook group (you will need to log on to Facebook to view this page) so that you can raise issues and interact with each other. If you are not a part of our flu fighter mailing list and you wish to join, email with your job title and we'll accept your request to join the flu fighter community. 

Clinical evidence

The clinical evidence document supports the need for flu vaccination among health care workers and was originally researched and produced by public health registrar, Oliver Mytton, NHS Berkshire West. In September 2017, the clinical evidence document was updated in partnership with Public Health England, to reflect the most recent research. Our section for NHS staff could also prove valuable.

Peer vaccinator training

The cost-benefits

 1. A Cochrane Review assessed the impact of the vaccine. It states: “Four trials evaluated time off work, estimating that vaccination saves around 0.04 working days on average.”
Note: if we extrapolate this to 5000 staff vaccinated in a 10,000 staff trust, 5000 x 0.04 = 200 days sickness absence saved.

 2.  A case study by Barts and the London NHS Trust from 2001/02 season shows:
  • A lower average number of days sick leave per year in the immunised group – 25% (0.8 day) less than the non-immunised group.
  • In 2001/2 this saved the Trust around 540 staff days, or more than 2 staff years.
  • This represents around £217,000 saved (direct and indirect costs).
 3.  In a 1996 study which compared vaccinated vs. unvaccinated employees in a service company: “The conclusions were that the study showed a significant decrease in sickness absence due to influenza illness, as a result of an active vaccination campaign carried out”


Use these FAQs to resolve all your questions on flu. If you are looking for answers to new questions that are not on this page, we are more than happy to help you or you can speak to other flu leads in the closed Facebook group. Make sure to email so that we approve your request to join the group.


These videos videos can be used as part of the flu fighter campaign.  If you would like to share your organisations video, please send it to 

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