Creating a personal, fair & diverse NHS

Personal Fair and Diverse logo

The Personal, Fair and Diverse (PFD) campaign utilises the power of networks and social media to bring the principles and values of the NHS Constitution to life. 

We're encouraging staff from across health and social care organisations to join our vibrant network of champions who are committed to taking action, however small, to create a personal, fair and diverse NHS.

A personal, fair and diverse NHS

A personal, fair and diverse NHS is one where:

  • everyone counts
  • services are personal, designed to give patients what they want and need
  • fairness is built in- so that everyone has equal opportunities and treatment
  • the skills and experiences of employees from all backgrounds are used and valued
  • people can choose the services they want and have as much support as they need
  • everyone is treated with dignity and respect, and when they complain - we listen and put things right
  • talent flourishes and nothing stops people going as far as they want
  • we are accountable and patients are informed and have more control
  • care doesn't stop at the door, but helps people live healthier lives.

We know that building and sustaining a diverse and inclusive healthcare service takes real commitment over time. This campaign helps to renew the energy and bring focus to this important area of work.

We know that NHS staff champion fairness and diversity every day, and deliver services that are personal. Through this campaign and through social media we want you to highlight and share more of the good work, and specifically the individual contributions you make on a day to day basis to deliver services that are personal, fair and diverse.

What could this mean in practice?

Here's some of the things you could do as a champion: 

  • learn more about the equality act develop your work to encourage positive steps to eliminate prejudice and discrimination
  • let your organisation know when you see things that don't feel right
  • talk to your colleagues about how your team can support a personal, fair and diverse NHS
  • using social media and other channels to share and spread good practice
  • support your organisation to deliver more inclusive services and workplace environments
  • recognise and acknowledge those people who make a difference and go that extra mile
  • raise your voice for others who find it difficult to make themselves heard.

How to get started

Don't be put off by the word champion. The role doesn't take a lot of time, energy and experience, there are no specific requirements to be met.

If you are passionate about an NHS with patients at its heart, care about working in an NHS which is fair and accessible to all, and believe that diverse workplaces make organisations better, you should join our conversation on twitter @NHSE_Diversity and use the #PFDchamps.


To help you raise awareness of the campaign in your organisation, you can use the campaign logo on your website, in newsletters and in your social media communications.

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Get involved

Find out how you can involved in the PFD awards.

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Need to know

All the key information you need to help you get started, including FAQs and tips.

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