Staff engagement in a crisis webinar


29 / 09 / 2020

We recently hosted a webinar on the theme of staff engagement in a crisis. The webinar looked at how organisations have adapted their staff engagement approaches to meet the challenge created by COVID-19.

Norfolk Community Health and Care NHS Trust and Northumbria Healthcare NHS Foundation Trust delivered presentations reflecting on their experiences and how they were taking forward lessons into their ongoing staff engagement work.

The presentation from Norfolk focused on how the trust had to overhaul its communication and engagement approaches during COVID. The trust implemented a variety of new communication tools ranging from a printed staff newsletter (collating relevant information) to online podcasts (for learning and development). It linked engagement to the health and wellbeing support provided to staff and sought feedback via a local survey to help develop it. The trust also shared positives such as identifying behaviour staff would wish to keep as well as supporting staff to raise concerns. All staff had been thanked for their efforts and lessons from COVID were being taken forward to refresh overall strategy.

Northumbria shared reflections on how it had improved staff experience and staff engagement over a sustained period. The trust improved its sustainable staff engagement indicator and linked staff and patient experience. Just prior to the pandemic Northumbria piloted a new approach to staff involvement for quality improvement. To address the challenge of COVID, the trust implemented an online realtime survey called Corona Voice. This enabled the organisation to track overall staff motivation, get feedback on particular questions and importantly also included scope for free text responses through which staff could share their views and feelings. The realtime barometer provided vital information for senior management, the survey questions helped inform interventions, for example, on health and wellbeing, and the free text comments gave an in-depth insight into staff feelings. The mix of realtime and descriptive information provided the trust with an evidence base for interventions. Overall, staff had a positive perception of action on health and wellbeing despite the pressures of the pandemic. 

You can find the slides on our website.

Please get in touch if you are able to share lessons from your local experience of staff engagement during COVID-19.


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