North East Ambulance Service BAME Ambassadors Project

13 / 10 / 2020

North East Ambulance Service NHS Foundation Trust identified that black, Asian and minority ethnic (BAME) people were under represented within the organisation at all levels, were less likely to access services, and many were not aware of the support available to help them access services.

The organisation developed a pilot to work with regional BAME organisations to recruit ambassadors, offer training, challenge the myths and raise awareness of employment opportunities and services available.

As a result the trust increased:

  • the number of BAME people applying for jobs, including non-executive director and associate director roles
  • awareness of the services available for the BAME community 
  • understanding of the support services available, including language translation.

Learn more about this project by reading this case study.


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