Communicating reward


Up to 70 per cent of your annual budgets are spent on staffing, and with the current pay restraint, it’s more important than ever to make the most of your reward offer and how you are communicating it. We have produced a number of tools and resources to support how you communicate reward to your staff.

Communicating your reward package to employees can benefit your organisation by helping to improve employee engagement, increase retention and reinforce your organisational values. It also demonstrates your investment in staff and can have a positive effect on motivation and engagements.  

A successful communications approach for reward requires engagement, time and commitment. With this in mind, take the time to watch our one-minute animation which highlights the value of communicating your overall reward offer.

Communicating reward during recruitment

Highlighting the benefits and rewards you offer is a key part of a successful recruitment campaign and can help you attract staff into your organisation.      

Our communicating reward during recruitment guide highlights some of the ways you can feature your reward offer, such as:

  • by highlighting career and develop opportunities
  • staff benefits, and
  • your organisational values and culture. 

Communicating reward to new and existing employees

Explaining the staff benefits and reward offer to new employees is an important part of their introduction to your organisation. Our guide communicating reward to new employees can help you think about the different ways that you can do this.

It's equally as important to share your reward offer with existing employees as it is with new employees. You can create your own resource using our benefit leaflet template to promote your offer to potential candidates and your existing workforce to help staff fully understand and appreciate the value of working for your organisation.

Using technology to communicate your reward offer

Today the pace of technology is faster than ever. Using various technology tools is helping NHS organisations deliver messages to their staff, spread across large geographical areas and at different sites. Our examples will give you a snapshot of how some NHS organisations are using technology for reward communications and includes contact details to find out more. 

The role of managers in communicating reward

Managers have a crucial role to play, both in the development and communication of rewards within your organisation. It is important for managers to understand their role and have access to the appropriate resources to deliver messages confidently.

Take a look at our web page for further information of the line manager and total reward. 

Communicating the value of the NHS Pension Scheme

The NHS Pension Scheme continues to be one of the most comprehensive and generous schemes in the UK and is a key part of the reward offer for employees in the NHS. Use our communicating the value of the NHS Pension Scheme poster to support your conversations with staff about pensions and to help you explain the benefits of being a member of the scheme. The poster shows six of the key features that staff told us are the most important to them. 

How other NHS organisations communicate their reward offer

You can use our case studies to learn and implement innovative strategies for communicating the reward offer in your organisation. Mid Yorkshire Hospitals NHS Trust also shares how they recruited a network of staff, known as benefit champions, to communicate information about rewards and staff benefits across the trust. You can take some top tips from the trusts to implement their strategy within your organisation. 

A full list of resources can be found on our reward resources page.

Read phase three, implementation and communication of the reward strategy toolkit which examines the implementation and communication of your reward strategy to support the delivery of your reward principles and goals.

Why Register?

Great reasons to register with NHS Employers

  • A personalised website
    Manage your profile and select topics of interest to you
  • Access your dashboard
    Bookmark useful content to help you quickly find what you're looking for
  • Get involved
    Contribute to our Talking Points discussions, comment on and rate our webpages
  • Keep up to date
    Receive the latest newsletters and media summaries

Log In