Communicating reward

Communication graphic

Up to 70 per cent of your annual budgets are spent on staffing, and with the current pay restraint, it’s more important than ever to make the most of what you’re offering and how you are communicating it. We have produced a number of tools and resources to support how you communicate reward to your staff. 

Your communication of reward to employees can benefit your organisation by helping to improve employee engagement, increase retention and reinforce your organisational values. It also demonstrates your investment in staff and can have a positive effect on employees. 

A successful communications approach for reward requires engagement, time and commitment. With this in mind, take the time to watch our one-minute animation which highlights the value of communicating your overall reward.

Communicating reward during recruitment

Highlighting the benefits and rewards you offer is a key part of a successful recruitment campaign and can help you attract staff into your organisation.      

Our Communicating reward during recruitment guide highlights some of the ways you can feature your reward offer, such as by highlighting career and development opportunities, staff benefits, and your organisational values and culture. 

Communicating reward to new and existing employees

Explaining the staff benefits to new employees is an important part of their introduction to your organisation. Our guide communicating reward to new and existing employees can help you think about the different ways that you can do this.

It's equally as important to share your your reward offer with existing employees as it is with new employees. You can create your own resource using our benefit leaflet template to promote your offer to potential candidates and your existing workforce to help staff fully understand and appreciate the value of working for your organisation.

Communicating reward across a multi-generational workforce

Today the pace of technology is faster than ever and there are lots of different ways to communicate your reward offer to staff. Our communicating reward across a multi-generational workforce infographic helps you to think about the different generations of your workforce and how you can communicate to staff of different ages. 

The role of managers in communicating reward

Managers have a crucial role to play, both in the development and communication of rewards within your organisation. It is important for managers to understand their role and have access to the appropriate resources to deliver messages confidently. The role of managers in communicating reward guide can help your managers to deliver your communications approach for reward.

Communicating the value of the NHS Pension Scheme

The NHS Pension Scheme continues to be one of the most comprehensive and generous schemes in the UK and is a key part of the reward offer for employees in the NHS. Use our communicating the value of the NHS Pension Scheme poster to support your conversations with staff about pensions and to help you explain the benefits of being a member of the scheme. The poster shows six of the key features that staff told us are the most important to them. 

How other NHS organisations communicate their reward offer

You can use the case studies to learn and implement how Dorset Healthcare University NHS Foundation Trust raised awareness of staff benefits through a series of interactive roadshows. They used events to raise awareness of the trust bank and help reduce their agency spend. Mid Yorkshire Hospitals NHS Trust also shares how they recruited a network of staff, known as benefit champions, to communicate information about rewards and staff benefits across the trust. You can take some top tips from the trusts to implement their strategy within your organisation. 

A full list of resources can be found on our reward resources page.

Read phase three, implementation and communication of the reward strategy toolkit which examines the implementation and communication of your reward strategy to support the delivery of your reward principles and goals.

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