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This page will no longer be updated following the 2018/19 flu campaign. Please visit Public Health England's Campaign Resource Centre for further information.

We've pulled together all our guides and information in this section to help you take your flu fighter campaign forward. We hope you'll find these resources useful in leading a successful campaign.


Our guide to planning your flu fighter campaign provides you with all the information you need to build your campaign strategy, populate a campaign action plan and pick up some key strategies for running a successful campaign.

Seven Elements

The seven elements are part of our good practice formula and are key to running a successful flu fighter campaign, please see our infographic for a visual summary. A recent study by Stead et al (2018) showed the seven elements help improve flu vaccination uptake in trusts. The seven elements are:

1. Communication

An effective communications plan is key to a successful flu campaign. We suggest tailoring your strategy to your organisation and mixing up your communications channels (Twitter, intranet and email) to keep staff regularly updated throughout your campaign.  Our communications toolkit contains techniques to help you communicate better with your workforce. For an in-depth look at social media, we also have a two page social media toolkit which includes a selection of example tweets.

2. Balanced flu team

Having a balanced flu team when planning a flu campaign is important as a diverse team will strengthen your campaign. We recommend including staff from all parts of your organisation to get a good skills mix – think communications to clinical.

3. Mythbusting

A key factor preventing flu vaccination uptake can be resistance in staff due to myths around the jab. A successful campaign will anticipate this and include mythbusting in its communications. To really challenge misconceptions, we suggest using clinical evidence to back up your mythbusting messages.

4. Support – all hands on deck

Give your flu campaign the support it needs by taking an all hands on deck approach. A successful flu campaign will seek involvement all the way from the board to the ward. Gaining buy-in from management or having a flu champion to at a senior level, will provide leadership and will help to lead by example.

5. Accessibility

Successful flu campaigns often make the jab accessible to staff in hard to reach areas. This can be achieved by holding drop-in clinics at staff events, setting up a mobile flu vaccination clinic and reimbursing staff if they buy their jab externally.

6. Rewards

Incentivising your staff with rewards can help motivate them to engage with your local campaign. Incentives do not need to cost a lot, we encourage trusts to be creative in their approach to rewards, even a small treat can have a big impact.

7. Peer vaccination

The use of peer vaccinators can take your flu campaign to the next level, and can be a great way of utilising staff on adapted working or light duties. We suggest training clinical directors to vaccinate staff.


Our flu fighter guide to reviewing your campaign provides examples of simple evaluation exercises you can complete in order to collate information and review it, extracting insights into what worked and what didn't.   

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