Social media and the NHS

Landing page social media nhs image

NHS Employers is taking a leading role to promote and encourage the use of social media in the NHS. We have produced a suite of publications covering topics such as increasing staff engagement with social media, HR and social media as well as an essential guide for chief executives.

Social media has quickly embedded itself within our daily lives. It offers great opportunities for organisations and individuals to listen and have conversations with the people they wish to  

Social media toolkit

Our social media toolkit has now been updated. Download the toolkit, worksheets and template processes to help you formulate your social media strategy.

Social media facts and figures

  • Facebook first took to the world wide web on February 2004 by Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, Andrew McCollum and Chris Hughes
  • Today, Facebook has over 1.71 billion active users, 4.5 billion likes generated daily and 1.57 billion mobile active users
  • In 2011, YouTube had received more than 1 trillion views – around 140 views for every person on Earth.
  • There are 313 million active Twitter accounts worldwide - over 12.4 million of these are in the UK that's 19 per cent proportion of the UK’s 65 million population

  • Instagram has 500 million daily active users with 14 million being in the UK

  • Instagram has a much younger audience, 39 per cent of its UK users are aged 16-24

Social Media Top Tips from NHS Employers on Vimeo.

NHS social media

A social media toolkit for the NHS

Download our free toolkit, complete the worksheets and fill in our sample policies and processes to quickly develop an effective social media strategy in under two hours that matches your organisation's goals and objectives.

Be a curator

Be a curator of @NHS

@NHS celebrates the health service through the stories of the people working for or being treated by the NHS. Each week, a new patient or member of NHS staff will take control of the twitter account.

Hr and social media webpage icon

HR and social media in the NHS

This essential guide for HR directors and mangers within the NHS aims to help with integrating social media across your organisation.

Publications-holding -image

Social media publications

NHS Employers has produced a suite of social media publications on topics such as, using social media in recruitment processes, to engage staff and patients and in campaign planning.

Top tips webpage image

Social Media top tips

This page of top tips tells you how to make make the best use of your social media accounts to achieve the results you are looking for.


Social media guidelines and tools

Here are some links to various regulators and professional bodies' social media guidelines and a collection of external infographics and other tools you may find useful.

Related News

Book your place on our AV training course

Bookings are now open for our next audio and visual (AV) training day. Learn how to integrate audio and video into your social and communications strategy with our practical course, taking place in Leeds in April.

View article

Practical AV courses launched for NHS70

Book your place for our latest AV training course and create your own video to help your trust join in with the NHS70 celebrations.

View article

Latest Tweets

Latest Blog Post

Why I am attending the 2019 Reward in the NHS event

11 / 4 / 2019 Midday

Nicola Ward, HR and OD project manager at Central and North West London NHS Foundation Trust, shares why she is attending the 2019 Reward in the NHS event

Why Register?

Great reasons to register with NHS Employers

  • A personalised website
    Manage your profile and select topics of interest to you
  • Access your dashboard
    Bookmark useful content to help you quickly find what you're looking for
  • Get involved
    Contribute to our Talking Points discussions, comment on and rate our webpages
  • Keep up to date
    Receive the latest newsletters and media summaries

Log In