A social media toolkit for the NHS

NHS social media

Our free social media toolkit for the NHS has now been updated. The toolkit contains all you need as a communications lead, team or organisation to embed social media in your organisation. Set your SMART (specific, measurable, achievable, realistic, time-bound) objectives and develop a strategy tailored to your organisation.

A social media toolkit for the NHS

The toolkit follows a six stage process to help you formulate your social media strategy in under two hours. The toolkit will: 

  • provide you with a framework to help you decide which platforms are right for your organisation
  • give you a selection of social media template policies and processes, to save you time writing and updating your own
  • help you audit your current use of social media.

Worksheets to help you write a tailored and effective strategy

Complete the worksheets that accompany the toolkit to help you:

  • identify your drivers to use social media
  • align you social media objectives to your organisation's objectives
  • map your online 
  • plan your resources and content.

Policies and processes to get you started

The appendices section will provide you with all you need to start embedding social media in your organisation. These sample social media processes and policies include:

  • a social media policy to use with your external service users
  • internal policies for your organisation covering HR, IT and crisis situations
  • sample social media process flow charts on how to handle media enquiries, complaints and crisis situations
  • questions to consider when responding to complaints, media enquiries and organising a crisis response.

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