Since we published our first briefing on HR and social media in the NHS in 2013, social media use has continued to gather pace and scale across the UK with the trend in growth seen in both our personal and working lives. This briefing aims to help with integrating social media across your organisation and covers three key areas:
- Recruitment: Social media provides organisations with the opportunity to build a digital, sharable employee value proposition (EPV) and search for and directly approach candidates for their vacancies.
- Staff engagement: Social media provides a way of communicating to thousands of staff in a quick, personal and engaging manner. Leaders across the NHS are now using social media to help them publically praise the great work of their teams and listen to their feedback.
- HR policy: Discussing social media use at induction, in training and providing support in disciplinary cases can help staff stay safe online at work and at home.
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