Social Media top tips

Top tips webpage image

This page of top tips tells you how to make the best use of your social media accounts to achieve the results you are looking for.

Using images doesn't cost you characters. Twitter has updated its services and removed the 22 character count for using images and videos in your tweets.

You can now retweet your own tweets. Twitter allows you to retweet your own tweets this allowing you to push your past tweets to the top of your timeline. 

Include links, pictures and videos in your Tweets/posts. This will help to keep them exciting and engaging.

Know your audience. This is crucial for your social media success as most people have different routines and log on at different times of the day.

Follow/like accounts that are interesting to you or your organisation. This is a fantastic way to discover compelling content and inspire ideas for your own Tweets/posts.

Use a recommended image size of 800 x 400 pixels. When using images this size the user can see the whole image in their timeline, then when clicked it expands. 

Try to keep your Tweets shorter than 100 characters. A recent report by Buddy Media (A social media marketing cloud) revealed that Tweets shorter than 100 characters get a 17 per cent higher engagement rate.

Keep your Facebook posts shorter than 80 Characters. Posts with 80 characters or fewer received 66% higher engagement and the ultra-short 40-character posts received 86% higher engagement than others.

Reduce Inflammatory Facebook Posts and Comments. You can add a list of words in the Page Moderation section of Page Settings. When a banned word is used in a comment, the comment is hidden from the general public.

Tweet/post regularly to keep your readers interested. The frequency of your tweets/posts will depend on a number of variables including your audience, tweet/post purpose and business objectives. A good rule would be to tweet/post more than twice a day to see how your audience reacts then increase the frequency as needed.

Test and learn to optimize the timing of your Tweets/posts. Timing is crucial for success, especially for breaking news or live Tweets/posts. Your timing will depend on the content of the Tweet/post, your objectives, your audience, their geography and more.

Engage other users in conversation using mentions. The @mentions feature is intended to make communication between users easy and seamless.

Participate in top trending conversations. This will greatly increase your social media popularity if done well. Next time you see a global or local trend which could be relevant to your work, get involved with the conversation.

Consider monitoring or contributing to the list of topics and chats below.  These conversations are happening all around you on twitter:

#NHSgetsocial #ODintheNHS
#NHSEngage #wellbeing
#flufighter #nhssm

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