We are the NHS campaign

porter pulling a bed from the patient's view

Last year, the NHS launched the biggest recruitment drive in its 71-year history and successfully contributed to the first rise in nursing degree UCAS applications since 2016 (4.5 per cent increase after two years of significant decline). 

We are the NHS is a national campaign led by NHS England and NHS Improvement and designed to showcase the range of rewarding careers in the NHS. By doing so it aims to increase positive perceptions of, and pride in, working in the NHS. 

The strategic aim of the NHS Workforce campaign is to reduce the vacancy rates across the NHS. So far, the campaign has primarily focused on the nursing profession, in line with highest vacancy rates. The campaign aims to deliver this by increasing applications from suitable candidates for relevant degree courses (recruit), increasing the number of trained staff returning to the NHS (return) and reducing the number of existing staff leaving the NHS (retain). 

Employers can use national campaign activity and resources to help promote vacancies and careers they have available. Our Inclusive recruitment guidance signposts employers to the tools and resources available to recruit widely from their communities and meet some of the actions in The NHS People Plan.

The latest stage of the We are the NHS campaign launched on Wednesday 11 November. It focuses on careers in nursing, allied health professionals and health care support workers. We encourage you to use the campaign locally and share you activity with us at workforcesupply@nhsemployers.org.

Follow the conversation online at #WearetheNHS

Roles highlighted in past campaigns can be seen on this news page and on the 2019 campaign page.

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