Privacy

Learn how The NHS Alliance collects, uses, stores and protects your personal data, and understand your privacy rights.

Our committed to protecting and respecting your privacy

Last updated: 30 July 2026

The NHS Alliance takes your privacy seriously and we are committed to protecting and respecting your privacy. This policy sets out how we collect and process data that you provide to us.

Any personal data that you give us will be treated with the utmost care and security. It will not be used in ways to which you have not consented.

We process personal data for certain legitimate business purposes, which include some of the following:

where the processing enables us to enhance, modify, personalise or otherwise improve our services/communications for the benefit or our The NHS Alliance members.

to send you information via our email newsletters
to provide you with information about our events, seminars, networks, training and dinners that be of interest to you
to send you information about relevant products and services which we think may be of interest to you
to enable your access to briefings, surveys, reports, tool kits, good practice case studies and blogs
to send you discounted rates to our paid-for events
to better understand how people interact with our website
to provide postal communications which we think will be of interest to you
to ensure your information is accurate and kept up to dat
to notify you of changes to our services
to send you information about taking part in surveys and research which we think will be of interest to you. More details can be found in our survey privacy notice.

Website

We collect certain data or information when you use www.nhsemployers.org including:

Your IP address, including information about which browser you used, traffic data, weblogs and geographical location. This information is processed in a way which does not identify individuals

If you contact us we may keep a record of your correspondence

Your first and last name, email address, title and job title when you sign up to our newsletters or submit an enquiry.

Links to other websites

Our website may contain links to and from other websites who will have their own privacy policies. Please note that we do not accept responsibility or liability for these policies.

You should check their policies before you submit any personal data to these websites. This privacy policy applies solely to the personal data collected by The NHS Alliance.

Storage of data

We take appropriate technical and organisational measures to ensure that we keep your information secure, accurate and up-to-date. For example our internal spreadsheets are always encrypted and our network is protected and routinely monitored. 

The NHS Alliance is based in the UK and we aim to store our data within the UK or the European Union (EU). Where we use systems outside of the EU we will always ensure we have adequate safeguards in place to protect any personal data.

Some organisations which provide services to us may transfer data outside the UK or the European Economic Area but we’ll only allow this if your data is adequately protected.

Some of our systems are provided by US companies and whilst it is our policy that we prefer data hosting and processing to remain on UK or EU-based solutions, it may be that using their products results in data transfer to the US. However, we only allow this when we certain it will be adequately protected (e.g. UK/US Data Bridge or using the ICO issued IDTA’s).

Cookies

We use cookies to collect user data. This data allows us to assess the popularity of certain areas of the website and raise the level of service performance which we provide for you.

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information; its privacy policy is available here.

We may use both session cookies and persistent cookies on the website. We will use the session cookies to keep track of you while you navigate the website. We will use the persistent cookies to enable our website to recognise you when you visit.

Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

You can opt out of any non-necessary cookies at any time by using the cookie manager.

Email marketing

If a subscriber has agreed to hear from us, we will periodically use their preferred contact address (usually email) to send updated information, invitations to The NHS Employers events, networks, services and policy briefings. 

You have a right at any time to stop us from contacting you for marketing purposes, by emailing us. You can also change your email preferences by using the unsubscribe link at the bottom of our messages.

Using our marketing campaign management tool, we gather statistics around email open rates and click through rates using industry standard technologies including clear gifs to help us monitor and improve.

Events

Our events management solution enables you to book your places for conferences and events and collect information on your attendance. This data includes your contact details, your organisation name, invoice address, access and dietary requirements, the events you have visited and the date that you attended. The NHS Alliance will undertake customer analysis on this data to allow us to understand visiting trends.

Survey tools

If you choose to provide personal data in response to any of our survey questions, we will hold and process that information in the dataset we generate from the survey responses.

Any public-facing or externally shared outputs that emerge from analysis of this survey data will be reported in an anonymous manner. Analysis of the survey data will be undertaken by the team responsible for the survey (such as the Research and Analysis team.

Your information may be shared with other areas of the organisation where appropriate. You are under no obligation to complete our surveys, but we are grateful for the insight you can provide.

Personal data

We may ask for personal data explicitly in our surveys. Should you provide personal data in response to any of our questions, please consider whether your responses reveal circumstances which may identify you and whether you wish to include them. Any disclosure of personal data is at your own discretion. You should restrict your answers to the matter at hand.

Special category data

We may ask for special category data in our surveys. Where we do, these questions will always be optional and we will ask for explicit consent for processing this data, aligning with Article 9 (condition of processing). Lawful processing If you choose to provide personal data in response to our questions, it will be processed by The NHS Alliance under Article 6 on either Legitimate Interest or Consent - if this has been previously sought.

Data retention

We will retain the raw data from the survey responses for five years. At this date, we will review whether we still need to retain the data in its raw form. If not, we will anonymise the data where appropriate and delete the raw data.

Data controller

Should you provide personal data in response to our surveys, The NHS Alliance would be the data controller for this information. This data may be processed by our nominated Third Party agents such as software or service providers. Data will be processed using our business systems, which includes Microsoft 365 (including Copilot) and Microsoft OneDrive, as well as other data analysis platforms (including, but not limited to, Power BI and R) which may include AI functionality.

Free text data

If you provide any question responses in the form of free text (qualitative) data, this will be analysed by the analysts responsible, potentially using AI tools. Your free text comments may be quoted in subsequent publications. Where this happens, the comments will be anonymised and will not be attributable to you.

Website surveys

Our aim is to understand what you want from the website and to improve our services to you.

We use Hotjar on our website to run surveys and collect anonymised feedback about how users interact with our website, to help us understand user needs and improve our services. No user-specific data is collected by either NHS Employers or any third party.

Your rights

The NHS Alliance respects your rights and preferences in relation to you. If you wish to update, access, erase or limit the use of your information please let us know by emailing the analysis team. In addition, please contact the analysis team if you would like to opt out from receiving surveys in the future.

If your request relates to an anonymous survey, a respondent ID will be provided upon completion. You will need to make a note of this ID so that we are able to match you to your response. Without this ID, we will be unable to make any changes.

If you wish to complain about The NHS Alliance’s use of your information, please email our Data Protection Officer in the first instance. You may also wish to contact the Information Commissioner’s Office.

Website search

Search queries and results are logged anonymously to help us improve our website and search functionality. No user-specific data is collected by either NHS Employers or any third party.

Disclosure to third parties

We do not pass, sell, trade or rent personal details entered on this website or the community to others.

We reserve the right to access and disclose individually identifiable information to comply with applicable laws and lawful government requests, to operate our systems properly or to protect ourselves or our users.

We also reserve the right to disclose individually identifiable information to third parties where a complaint arises concerning your use of the website and that use is deemed by us inconsistent with these terms and/or the additional terms.

We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. You can update your preferences by emailing us, writing to us or by logging into the website at any time.

Keeping your information

We will only use and store your information for as long as it is required for the purposes it was collected for. How long it will be stored for depends on the information in question, what it is being used for and, sometimes, statutory legal requirements.

Access to information

You have the right to access the information we hold about you by making a subject access request under the Data Protection Act 2018.

To request this information, please email us.

If you believe that any information we are holding on you is incorrect or incomplete, please write to at the above address or email the team and we'll update it.

Changes to our privacy notice

This policy was updated in July 2026. Any changes we may make to our privacy notice in the future will be posted on this page and, where appropriate, notified to you by email.

Contact us

We welcome your questions and comments about privacy issues and how we are using your personal data.

If you would like to get in touch you can email the team or write to us at The NHS Alliance, 2nd Floor, 18 Smith Square, Westminster, London, SW1P 3HZ.