Article

Communicating reward to staff and new employees

This article highlights why it is important to communicate your reward package to employees and potential new employees.

11 January 2021

Communicating your reward package to employees can benefit your organisation by helping to improve employee engagement, increase retention and reinforce your organisational values.

Up to 70 per cent of your annual budgets are spent on staffing, and with the current pay restraint, it’s more important than ever to make the most of your reward offer and how you are communicating it. We have produced a number of tools and resources to support how you communicate reward to your staff.

Communicating your reward package to employees can benefit your organisation by helping to improve employee engagement, increase retention and reinforce your organisational values. It also demonstrates your investment in staff and can have a positive effect on motivation and engagements.

A successful communications approach for reward requires engagement, time and commitment. With this in mind, take the time to watch our one-minute animation which highlights the value of communicating your overall reward offer.

Communicating reward during recruitment

Highlighting the benefits and rewards you offer is a key part of a successful recruitment campaign and can help you attract staff into your organisation.

Communicating reward existing employees

It's equally as important to share your reward offer with existing employees as it is with new employees. You can create your own resource using our benefit leaflet template to promote your offer to potential candidates and your existing workforce to help staff fully understand and appreciate the value of working for your organisation.

Using technology to communicate your reward offer

Today the pace of technology is faster than ever. Using various technology tools is helping NHS organisations deliver messages to their staff, spread across large geographical areas and at different sites. Our examples will give you a snapshot of how some NHS organisations are using technology for reward communications and includes contact details to find out more.

The role of managers in communicating reward

Managers have a crucial role to play, both in the development and communication of rewards within your organisation. It is important for managers to understand their role and have access to the appropriate resources to deliver messages confidently.

Take a look at our article for further information on the role of line managers and total reward.

Communicating the value of the NHS Pension Scheme

The NHS Pension Scheme continues to be one of the most comprehensive and generous schemes in the UK and is a key part of the reward offer for employees in the NHS. Use our communicating the value of the NHS Pension Scheme poster to support your conversations with staff about pensions and to help you explain the benefits of being a member of the scheme. The poster shows six of the key features that staff told us are the most important to them.

How other NHS organisations communicate their reward offer

Read phase three, implementation and communication of the reward strategy toolkit which examines the implementation and communication of your reward strategy to support the delivery of your reward principles and goals.