Creating a personal, fair and diverse NHS - join our campaign

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Join our vibrant virtual network of Personal, Fair and Diverse (PFD) champions who are committed to taking action, however small, to create a personal, fair and diverse workplace.

If you are passionate about working in an NHS which is fair and accessible to all, and believe that diverse workplaces make organisations better, you should join our Personal, Fair and Diverse (PFD) champions closed Facebook group. You can also follow us on Twitter @NHSE_diversity and join the conversation using #PFDChamps.

What does a personal, fair and diverse (PFD) workplace mean?

A personal, fair and diverse workplace is one where everyone’s contribution matters and everyone counts.

What do I need to be a PFD champion?

All you need is a passion for an NHS that puts patients first and offers an inclusive and fair workplace for all.

Can anyone be a PFD champion?

Yes, we want everyone to support equality, diversity and inclusion within the health and social care sector.

What things do I need to do to be an effective PFD champion?

  • Join the PFD Facebook group, and use Twitter #PFDChamps and other channels to share and spread good practice.
  • Learn more about the Equality Act 2010, the protected characteristics and encourage positive steps to eliminate prejudice and discrimination.
  • Be proactive and let your organisation know when you see things that don't feel right - see something, say something.
  • Talk to your colleagues about how your team can support a personal, fair and diverse NHS.
  • Support your organisation to deliver more inclusive services and workplace environments.
  • Recognise and acknowledge those people who make a difference and go that extra mile.
  • Raise your voice for others who find it difficult to make themselves heard.
  • Think about the little things you can do in your day-to-day role to put patients first and to ensure that everyone has equal opportunities and treatment.
  • Share feedback from patients about how to improve services or make them more inclusive.

What are the benefits?

By becoming involved you will:

  • be doing your bit to help your trust put equality in the spotlight and the delivery of personal, fair and diverse services for both staff and patients
  • be part of a national movement dedicated to improving health outcomes for everyone
  • have opportunities to connect with colleagues locally and nationally
  • be able to share information and ideas and engage others.

I've joined on Twitter and Facebook what happens now?

It's great that you have joined us and are committed to taking action, however small, to create a personal, fair and diverse NHS. It's now up to you to decide how active you want to be, a good start would be to take a look at some of the things you could do to support a personal, fair and diverse NHS.

Should I tell my equality and diversity lead that I am part of the champions network?

Yes. We know that equality and diversity leads are looking at innovative ways of supporting and networking with each other locally to promote the campaign. You may receive an internal email from your equality and diversity lead inviting you to get in touch, alternatively we suggest that you make contact with them.

If I want to report an equality and diversity issue, what should I do?

You should speak to your line manager so that the issue can be dealt with at an early stage, or your equality and diversity lead. If this is not appropriate you should refer to your organisation's policy.

How can I share what I have done to contribute to creating a personal, fair and diverse NHS?

It would be great to hear about what you have done, you can do this by starting a conversation on twitter @NHSE_Diversity and use the #PFDChamps. If you are not already member you can also join our Facebook group.

Why has the campaign changed to a social media platform?

The campaign needed to be refreshed and made more current, we needed to make it easily accessible and more widely available. 

What if I don't use social media?

We want everyone to be involved in creating a personal fair and diverse NHS and you can of course do this without social media. You can create your own campaign in your organisation, don't forget to share with us how you have done this by emailing the team at

What support is available?

Visit our dedicated diversity and inclusion pages for guidance and access to resources on equality issues or contact the team at Feel free to share your stories with us or how you have benefited from the PFD campaign.

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